Willowbeez SoulVeg is a family operated vegan soul food restaurant owned by Carnell Willoughby. Operating as a pop-up and catering company since 2012, Willoughby has made serving the community a central tenet of his business. In addition, the team at Willowbeez SoulVeg continually seeks feedback from their customers which has helped them to create dishes that are beloved by their many loyal supporters.
Since 2015, Willowbeez SoulVeg operated a regular pop-up at The Hills Market Downtown, continued to grow their catering business, and recently added a delivery component (Grubhub and Ubereats) to be more accessible to community members. The eatery opened at North Market Downtown in spring 2021.